Find Out How Humana Gained A Competitive Edge With Dental And Vision Benefits

LOUISVILLE, KY (Managed Care Wire): What do you do if you want to broaden your dental and vision benefits offerings? If you're Humana, you purchase dental and vision benefits company CompBenefits - for $360 million.

Humana decided to purchase CompBenefits after Humana experienced an increase in profits and revenue for 2006, reports The San Diego Tribune. After the acquisition is complete, Humana will be able to offer its own vision and dental care benefits; two benefits components that are highly desired by your benes.

For Humana, it's all about remaining competitive in a tough market. Employers want to offer their employees well-rounded plans, said Humana spokesman Dick Brown in the Tribune article. The acquisition will help Humana to do just that, by allowing them to expand their dental offerings to dental HMO and dental EPO products, and offer their own vision benefits, rather than outsourcing to an outside vision-benefits vendor, reports the Tribune.